GENRISE Lab (“we,” “our,” or “us”) is developed and operated by Scale Consulting ApS. We respect your privacy and are committed to protecting your information. This Privacy Policy explains how we collect, use, and safeguard data when you install and use GENRISE Lab, our Shopify app that syncs store performance data into your connected dashboard.

Information We Collect

When you install and use GENRISE Lab, we may collect and process the following types of information:

1. Store Information

• Shopify store name
• Store domain
• Store owner/primary contact email
• Shopify plan information (if required by Shopify’s API)

2. Order, Product & Performance Data

GENRISE Lab accesses and syncs the Shopify data required to generate accurate reporting and performance insights, including:

• Order IDs and order details
• Order totals, revenue, refunds
• Customer location (non-sensitive metadata)
• Product IDs, titles, variants, and pricing
• Traffic and event-related data available via Shopify APIs

We do not collect or store any payment details or sensitive financial information (e.g., credit card numbers).

3. App Usage & Configuration

• Settings you configure inside GENRISE Lab
• Data mapping rules
• Integration preferences
• Analytics configurations

4. Technical Data

• IP address
• Browser and device information
• Log files for performance monitoring and troubleshooting

How We Use Your Information

We use the collected data to:

• Operate and deliver the GENRISE Lab features
• Sync Shopify data into your performance dashboard
• Calculate performance metrics such as revenue, incremental growth, and attribution
• Improve app reliability, speed, and functionality
• Provide customer support and resolve technical issues
• Comply with Shopify’s API and data protection requirements

GENRISE Lab only accesses the data necessary for its intended purpose.

Data Sharing

We do not sell, rent, or trade your data.

We may share information only in the following cases:

• With Shopify as required for app functionality
• With trusted service providers (hosting, databases, analytics) who operate under strict confidentiality and data-protection agreements
• If required by law, regulation, or legal request

Your data is never shared for advertising or unrelated purposes.

Data Retention

• Data is retained for as long as your store uses GENRISE Lab.
• After uninstalling the app, limited store metadata may remain for internal records or legal compliance.
• You may request full deletion at any time.

We follow all Shopify and GDPR data retention requirements.

Security

We implement technical and organizational measures to protect your data, including encrypted data transfer and secure server environments.
However, no online system can guarantee absolute security.

Your Rights

You may request at any time to:

• Access your stored data
• Update or correct store information
• Request full deletion of your data
• Opt out of non-essential communications

To exercise these rights, contact us via the details below.

Children’s Privacy

GENRISE Lab is not intended for individuals under the age of 13.
We do not knowingly collect data from children.

Changes to This Policy

We may update this Privacy Policy periodically. The latest version will always be available on the Scale Consulting website until the GENRISE website is launched.

Contact Us

For questions about this Privacy Policy or your data:

GENRISE Lab – Support Team
📧 Email: christian@scaleconsulting.dk